With a one-off investment lasting up to five years, it makes sense to turn your vehicle into a mobile billboard and if you need help for setting it up vehicle signage Sydney is available. It is given that location is the key to reaching your target audience when advertising. The same rule applies for daily communication with the digital signage systems. Following are the main things you have to consider for placement of your digital signage displays:
Content
Like a lot of things in marketing and advertisement, content is the key here as well. You certainly have to know what be displayed on these screens, before you decide where to place them. Here are a few tips to remember:
- If you are planning to show weather and traffic updates to your patrons, it is better to place these screens near the exits.
- The screens are really not necessary in staff room if you trying to reach only students.
- People should be able to easily access and touch screens if you plan to design interactive content.
- You do not need screens with speakers if you are going to use them in quiet zones.
Target Traffic Areas
Areas with high traffic are best for digital signage displays. This sounds very obvious but many establishments tend to ignore this very important rule because of physical or network concerns. It is always great to have a nice, beautiful wall with network cables perfectly in place for a video wall. But, you would not really get anything out of your investment, if it’s on hall way that is rarely used. Place displays in areas where people usually gather. So, you need to put these screens in areas where people can easily and frequently see them. Some of the most common and best areas for digital signage are:
- Lobbies
- Lounges
- Information desks
- Cafes, cafeterias and food courts
- Elevator waiting areas
Keep it Accessible
Even the biggest, brightest screen won’t appeal to audiences if it is mounted very high up near the ceiling where no one can notice it. The most common method is to mount screens at eye level. Also, glare from windows or overhead lights should be considered as well. If people cannot easily read and interact with the content, you’re wasting your efforts.
For interactive systems, accessibility is even more critical. You should make sure that shorter viewers or people in wheelchairs can easily use the kiosk along with everyone else by placing displays lower down or including controls at the bottom of the screen, if you are using interactive touch screen displays.
Get Personal
It is always good to have digital signage in place but about smaller, mobile screens? You can always reach out to audiences even if they are not in front of these giant screens. You could even develop a quick app that gives your audience a shortcut to stay updated. Others can make message playlists available for smartphones and tablets so that viewers can simply grab an RSS feed or go out to the web to see your announcements.